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Jessica Fleur
Jessica Fleur, Lead Game Designer
👋Hi, I’m Jess

Turning user insight into intuitive experiences.

Psychology first, wireframes second, testing always, from concept to release.

  • UX Design
  • User Psychology
  • Usability Testing
  • Prototyping
  • Game Design
  • Team Leadership
8+
Years designinggames & UX
75M+
Players reached
7
Titles shipped
6
Platforms

What I Do

  1. 01

    UX Design

    User-centred flows that make complex systems feel clear and effortless.

  2. 02

    Game & Systems Design

    Mechanics, progression and onboarding designed around how players actually think and behave.

  3. 03

    Research & Insights

    Player, analyst and competitor research turned into decisions, and gaps into opportunities.

  4. 04

    Prototyping & Testing

    Wireframes to clickable prototypes to playtests, iterating on real player feedback.

  5. 05

    Team Leadership

    Leading and mentoring designers through complex projects, protecting growth and quality.

  6. 06

    Feature Ownership

    Owning features end to end: concept, alignment, launch, and iteration.

Projects I’ve Worked On

Hover a title to see where to play it.

The journey so far

Experience

  1. 2025 – Now

    Lead Game Designer

    Exient Publishing
  2. 2024 – 2025

    Senior Game Designer

    Exient Publishing
  3. 2021 – 2024

    Game Designer

    Exient Publishing
  4. 2018 – 2020

    User Acquisition Artist

    Exient Publishing
  • As a designer, it’s easy to fall into the habit of repeating the same ideas once you find success. It’s something a lot of designers in the games industry struggle with. But not Jessica.
    Neville M.Neville M.Game Production, Publishing and Design
  • I first met Jess when she joined Exient as an Artist and showed a fantastic attitude and willingness to learn in that department, so naturally I was delighted when she discussed the possibility of moving into Design with me.
    Scott RombachScott RombachDesign Lead, formerly Exient
  • Jess is an extremely passionate, knowledgeable and dedicated individual. I worked closely with her on Lemmings and was always in awe of her flair for lateral design thinking. Her passion for player first design was invaluable during design sessions and she would always go that extra mile to make sure every feature, system or mechanic was the best it could be. I'd recommend Jess for any design position, and would happily work with her again if the opportunity arose.
    Tim Newsome-WardTim Newsome-WardQuest & Level Designer
  • As of writing this I have worked alongside Jessica Zammit for 5 years, when she joined the same team as I at Exient on the UI art team as a junior UI artist. In this time I’ve had the opportunity to not just work alongside her but also establish a friendship with her. Jessica is a talented professional who makes the work process easy and enjoyable.
    Silvio MicallefSilvio MicallefSenior 2D Artist (generalist)
  • It's hard to verbalise how profound the impact Jess has had on me during our time working together. Jess is a great designer, and a fun, relentless, passionate person who constantly has pushed above her role and expectations in order to deliver designs.
    Ben ShoesmithBen ShoesmithGame Designer
  • Jess is a diverse and professional creative with unique strength and perspective. She combines her study of psychology and art in all her work. Her diversity is demonstrated throughout her experience, working effectively in both the art and design teams.
    James Roadley-BattinJames Roadley-BattinLead Artist at Electric Square
  • We’ve joined our hands on several projects throughout the years, and Jess is one of the best people I had as a coworker. I highly recommend her expertise to any person looking for an exceptional Designer, a real hardworking visionary. She is the most profound person I have met, and her ability to tackle any problem is remarkable, all while doing it with a warm smile. Jess would become an appreciated member of any team, and I can say with utmost confidence she is an outstanding, wise and dutiful professional.
    Angelo BobocAngelo BobocQuality Lead & Advocate

Got something in mind? Let’s talk.